The UK's first TV channel entirely devoted to videogaming will launch this November.
It's called Ginx, and will be "fully distributed on cable and satellite TV". "For us it's about light gamers," said CEO Michiel Bakker at the Edinburgh Interactive Festival this morning.
Ginx will initially focus on game reviews, but will expand to include shows that go deeper on other subjects. For example, Ginx will include a show that highlights sports stars who like games, will send a tour bus to follow bands who like games, and will even look at army personnel who like games.
Bakker said Ginx will explore high definition and 3D in the future. "The Ginx channel is going to be an evolution rather than an overnight revolution,"
Bakker said. "Is it a good TV show to watch people play games? Does that make for good TV? If it does we'll do it. If it doesn't we won't."
Ginx already produces the UK's most popular videogame show GameFace, which launched in August 2009 on Bravo.